Doo Daa Studio was my whimsical stationery and gift brand built around the joy of illustration and storytelling. I created the brand identity from the ground up, designing the logo, visual system, and an extensive collection of original illustrations that were applied across greeting cards, paper goods, packaging, and promotional materials.

Drawing inspiration from vintage ephemera, folk art, and playful character design, I developed a cohesive visual language that gave the brand a distinctive personality and strong shelf presence. The project demonstrates the power of illustration-led branding, where every touchpoint—from logo to product design—works together to create a memorable and emotionally engaging customer experience.