As part of a larger rebrand of the beloved Clifford the Big Red Dog property, I helped reimagine the visual identity across a wide range of books and products under the Clifford umbrella. One of the final projects in this initiative was The Clifford Big Red Dog Treasury, a special collection celebrating the character's rich publishing history.

Drawing inspiration from Norman Bridwell's original and wonderfully charming Clifford books, I developed a visual direction rooted in mid-century design, embracing a playful 1960s aesthetic that honored the property's heritage while introducing a fresh perspective for a new generation of readers. I created custom patterns, typography treatments, chapter opener designs, and supporting graphic elements throughout the book, establishing a cohesive and nostalgic visual experience.

The result is a timeless keepsake that pays tribute to Bridwell's iconic character while reinforcing the refreshed Clifford brand. The first image shown features the custom endpapers, followed by chapter openers and interior spreads from the book.