DOM & TOM BRANDING

Role: Art direction, Design, Illustration

Client: Dom & Tom

 

I created the logo and branding for Dom & Tom, a web and mobile company founded by twin brothers with a background in theatre. The centerpiece of the identity is a double-headed robot logo with custom hand-drawn lettering. The robot’s faces were inspired by classic theatre masks—one expressive, one reserved—reflecting both the founders' roots in performance and their dual roles in business and technology.

Beyond the logo, I developed a comprehensive branding guide covering typography, color palette, iconography, and usage guidelines to ensure consistency across all touchpoints. The branding system blends creativity, character, and technical edge, and has been featured in several design publications for its originality and storytelling.

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